"Logistics of a Distribution System" is a follow-up to the previously published "Planning a Distribution System" and offers a reference source to all the factors affecting the planning, organization and management of a logistics/distribution system. It covers road, air, sea and rail transport both as single and multi-model operations, as well as the movement of hazardous material within the UK and EEC countries. The book is completely up-to-date and covers all the latest development from technol...
The highly competitive nature of business in the 1990s has led to the constant quest for new ways of achieving market dominance. The implementation of new technology is one method of attaining advancement but its full benefit, until recently, has failed to be released. Data warehousing is the dawn of analytical information processing. This study goes a step beyond the technical/architectural aspects of information technology to reveal it as a driver of corporate strategy formulation. The data wa...
Warehouses are often seen as a necessary evil: places that stop the flow of goods and thus increase costs without adding value. But the truth is that they have a critical part to play in supply chain management, and warehouse managers should be centrally involved in the strategic aspects of any business. Excellence in Warehouse Management covers everything you need to know to manage warehouse operations as part of a streamlined and holistic system, fine-tuned to serve the customer and drive th...
Awell-monitored supply chain is any business’s key to productivity and profit. But each link in that chain is its own entity, subject to its own ups, downs, and business realities. If one falters, every other link and the entire chain becomes vulnerable.Kildow’s book identifies the different phases of business continuity program development and maintenance, including:Recognizing and mitigating potential threats, risks, and hazards Evaluating and selecting suppliers, contractors, and service prov...
New Trends in Distribution Logistics (Lecture Notes in Economics and Mathematical Systems, #480)
The globalization of markets has reinforced the interest in logistics. A constantly raising level of competition among companies stresses the need for improved logistic processes, in terms of cost reduction and increased service level. The book covers the main problems of distribution logistics: network design and location problems, tactical and operational planning of transport, internal logistics, and inventory management. The book contains a rigorous methodological approach with an emphasis o...
Strategic Safety Stocks in Supply Chains (Lecture Notes in Economics and Mathematical Systems, #490)
Increasing customer requirements, product variety, and market competition demand for service and cost improvements by model based inventory control in supply chains. The book presents approaches for safety stock determination in manufacturing and logistics networks. Most of the existing literature provides methods for very specific types of supply networks. The approach presented in this book follows a material flow philosophy that allows for several extensions of the basic models and therefore...
Uniform Across-the-Board Promotions (Contributions to Management Science)
by Marc-Oliver Jauch
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail...
Vom Verkaufsleiter zum Verkaufscoach (Edition Rosenberger)
by Hans A Hey and Alexandra Hey
Verkaufsleiter sind Multitalente. Eine ihrer wichtigsten Aufgaben besteht darin, ein leistungsstarkes Mitarbeiterteam aufzubauen, das beim Kunden überzeugt. Verkaufspsychologie kann zwar im Seminar vermittelt werden, doch Verkaufen selbst wird am besten vor Ort gelernt. Die erfahrenen Autoren legen dazu ein äußerst nützliches Buch mit praxiserprobten Werkzeugen vor. Checklisten, Auswertungsbögen und Fallbeispiele sind für den eigenen Einsatz direkt anwendbar. Ein Training in lebendigem Dialog,...
Originally published in 1950, this book is one of a series of studies regarding the structure of the British economy which were produced by the National Institute of Economic and Social Research after the Second World War. It was produced in collaboration with a group of leading businessmen, all of whom were concerned in one way or another with the distribution of consumer goods and dissatisfied with the existing state of knowledge about distribution. The study represented a substantial advance...
Logistics Management and Strategy 5th edition
by Alan Harrison, Remko van Hoek, and Heather Skipworth
Listed as one of the top ten supply chain books of all time on www.supplychainopz.com! A concise, applied and strategic introduction to the subject of logistics and supply chain management, perfect for modern managers and students of logistics and supply chain management. Logistics and supply chain management continue to transform the competitive landscape and have become one of today’s key business issues. This fifth edition of Logistics Management and Strategy continues to take a p...
Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers. Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail...
This accessible primer provides detailed information on how to set up and provide content for your site as well as the right storefront and payment solutions. Moore addresses all aspects of running an online business, including marketing, order management, and boosting sales.
Production Line Efficiency: A Comprehensive Guide for Managers
by Sabry Shaaban and Sarah Hudson
This book covers the area of unpaced, unbalanced production lines. You will find an up-to-date discussion of how designing these lines can be made more efficient by taking advantage of inherent imbalance, for example operators who work at different speeds - a concept which has traditionally been seen as an obstacle to efficient production. A series of experiments are presented to illustrate the issues involved in improving performance through production line imbalance. This area is of interest t...
Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ’bundling’. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and if you become that supplier it can transform a company. There are many outstanding examples: Magna International grew in several stages from a su...
Periodic Review Inventory Systems (Lecture Notes in Economics and Mathematical Systems, #651)
by Thomas Wensing
The focus of the work is twofold. First, it provides an introduction into fundamental structural and behavioral aspects of periodic review inventory systems. Second, it includes a comprehensive study on analytical and optimization aspects of a specific class of those systems. For the latter purpose, general solution methods for problems of inventory management in discrete time are described and developed along with highly specialized methods to solve very specific problems related to the model v...
Brand Growth Barriers (Management for Professionals)
by Ralph Kruger and Andreas Stumpf
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known...
Opportunismus in Franchisesystemen (Unternehmenskooperation und Netzwerkmanagement)
by Julian Steiff
Julian Steiff untersucht, wie das institutionelle Arrangement von Franchisesystemen konzipiert und gefuhrt werden sollte, um dem Opportunismus der Systempartner entgegenzuwirken. Es wird deutlich, dass insbesondere kommunikative Massnahmen, die beiden Seiten ermoglichen, ihre Wunsche und Erfahrungen auszutauschen und objektive Informationen zu erlangen, einen grosseren Beitrag zur Reduzierung von Opportunismus leisten als reine Kontroll- oder Strafmassnahmen, auf die aber dennoch nicht verzichte...
Neue Ideen und kreative Impulse für alle, die ihre "Text-Arbeit" optimieren und aus Adressaten Kunden machen wollen - anschaulich, praxisnah und Schritt für Schritt leicht umsetzbar! Neu in der 3. Auflage: Wie Sie Texte konzeptionell verstärken und mit neuen Tools noch mehr Response erzeugen.
für den „Berufsskeptiker“ Diejenigen unter den Seminarteilnehmern, die meine Empf- lungen konsequent umgesetzt hatten, konnten schon bald - dentliche Erfolge vorweisen: Ein EDV-Berater berichtete mir, er habe schon bei der ersten Anwendung von Personen-Marketing einen Auftrag im zehnfachen Wert der eingesetzten Vorkosten hereingeholt und sei ausgebucht, seit er mit diesem Verfahren arbeite. Der Inhaber eines Büros für Grafik und Dokumentation musste seine Anlagen vergrößern und zusätzlich Person...
Ganz einfach überzeugen
by Wolfgang Schneiderheinze and Carmen Zotta
Termine gewinnen, Einwänden begegnen, Preisverhandlungen führen – Führungskräfte und Mitarbeiter im Verkauf sehen sich täglich mit anspruchsvollen Gesprächssituationen konfrontiert. Vorformulierte Skripten helfen hier nur bedingt weiter. Mehr Erfolg hat, wer versteht, wie sein Gegenüber „tickt“, und sich darauf flexibel einstellen kann. Wolfgang Schneiderheinze und Carmen Zotta liefern einen praktischen Werkzeugkasten, mit dem es Ihnen gelingt, Ihre praktische emotionale Kompetenz zu entwickeln...
Ein effektiver Vertrieb bleibt auch und gerade angesichts des sich internationalisierenden Unternehmensumfelds ein entscheidender Schlüssel zum Unternehmenserfolg. Dabei werden die Anforderungen an den Vertrieb immer stärker durch die Globalisierungsdiskussion geprägt. Aber gleichzeitig basieren Geschäftsbeziehungen immer noch auf menschlicher Nähe und Vertrauen.Vertrieb ist komplex, dynamisch, spezifisch, konkret, bezogen auf einzelne Kunden, vor Ort. Zudem treffen mit Niederlassungen und Zentr...
Gestaltung des internationalen Key Account Managements (Handel Und Internationales Marketing Retailing and Internati)
by Andrea Schluter
Andrea Schlüter untersucht die Bedeutung strategischen und strukturellen Designs. Basierend auf Literaturrecherchen entwickelt die Autorin ein Modell, leitet Hypothesen ab und überprüft diese anhand einer empirischen Studie.
Dieses praxisnahe Buch gibt einen Einblick in die ungeschriebenen internen Gesetze moderner Vertriebsorganisationen. Es versetzt Einsteiger in die Lage, sich gezielter im Vertriebsalltag zurechtzufinden. Dazu gehören Fragen der Job- und Zieldefinition ebenso wie die Grundlagen der Vertriebssteuerung und Tipps zur Karriereplanung. Erfahrene Vertriebler bekommen Hilfen an die Hand, wie sie ihre Position festigen und ausbauen.
Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten für medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womöglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld – zunächst. Unternehmen, die in der int- nationalen Sport- und Medienwelt präsent sein wollen, müssen immer höhere Sponsoring-Budgets bereitstellen. Aber: Sponsoring ist...