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This book provides a wide landscape for recycling and product lifetime management in the textile and fashion sector. Through this approach, the book attempts to deepen the understanding of the sustainability transformation, which is currently desperately needed but also already happening in the design, manufacture, consumption and recycling of textiles and garments. The textile and garment recycling and redefining product lifetimes of this transformation are at the core of the new understanding...

Learn to engage your B2B customers through effective virtual sales meetings and presentations The global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past—the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, sk...

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the...

This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge. By analyzing discourses of technological change and the practices of marketing workers inside the consumer technology industry between the early 1980s and the late 2010s, the book describes the genesis, maintenance, and future of upgrade culture. Based on archival and popular sources, first...

This textbook is about shops and shopping, and the retailing industry which supports them. Its purpose is threefold. To describe the contemporary retailing system and to show why it exists and how it seeks to meet consumer needs; to describe the relationships between these needs and the built environment, concentrating on those factors which lead to spatial patterns in shopping provision; and to describe the dynamic nature of retailing, emphasizing the relationships between retailers, consumers,...

Introducing "Perry's Department Store: A Buying Simulation" STUDIO--an online tool for more effective study! Study smarter with self-quizzes featuring scored results and personalized study tips. Review concepts with flashcards of terms and definitions. Follow the texta (TM)s steps and calculations with data and statistical information. Download worksheets, Excel spreadsheets with embedded formulas and blank worksheets. View industry catalogs and private label line sheets. Link to additional...

Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - ’bundling’. Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and if you become that supplier it can transform a company. There are many outstanding examples: Magna International grew in several stages from a su...

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders,...

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketin...

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with revie...

The world's greatest sales are happening right now on the Web -- with 600,000 online auctions held every day at eBay. AOL. and thousands of other venues! Bidders and sellers alike will jump on this definitive guide to the newest e-market place, where the rules of shopping are being rewritten by technology. Three e- commerce mavens show how to master Web auction lingo, find the goods, avoid frauds, plunge into the action, check out the related classifieds, and save (or make) a bundle of money fro...

Since 1985, the process of European unification has accelerated. Physical, technical, and fiscal barriers that separate the 12 countries are being removed, creating the largest mass market in the world. However, the market is not a homogeneous one. Cultural differences still exist; language barriers remain. If there is a Euro-retailer it will be a Euro-retailer that communicates in many languages, anticipates the unique tastes of countless cultures, and maximizes the economies of scale in produc...