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Professional management and efficient design of logistics and integrated supply chain processes to a large degree determine an enterprise's competitive position. They are closely connected to such topics as customer-, employee-, competition- and process-orientation, time management, innovative strength, increased productivity, high quality, and the motivation and qualification of employees to overcome technical, process, and cultural barriers in a global competitive environment. In addition, sup...

This insightful book is the first to explain the basics of blockchain and its applications in the service industry, as well as potential future implementations of the technology. Embellished with explanatory diagrams throughout, this book predominantly focuses on blockchain as a prominent driver of digital transformation within the service sector and explores its potential applications within the tourism and hospitality industries. Expert-led and logically structured, the chapters explore a pl...

Comprehensive Coverage Completely Up-to-Date Your complete guide to buying and selling at Internet auctions As millions of people worldwide have discovered, online auctions can be a fun, safe, and easy way to buy, sell, or trade virtually anything-from Pez dispensers to mobile homes, antiques to computers. But the world of Internet auctions is unlike any other marketplace, and finding and making the great deals you're hoping for can be a very tricky business, especially for newcomers. In this co...

In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new 'design recipes' in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on...

In 1990 Pierre Cardin celebrated the 40th anniversary of the opening of his Paris couture house. The son of impoverished Italian parents, he started his fashion career by sewing for Christian Dior and in the 1950s began to be recognized as one of the young men who would inherit the mantle of Chanel, Dior and Paquin. But as the wealthy clientele for high fashion dwindled, Cardin used the value of his reputation as a designer to move into new areas - menswear, ready-to-wear, fashion boutiques in d...

Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles ov...

This new edition of Retailing in the Twenty-First Century addresses up to date topics and trends in the retail environment. New chapters cover such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. Ot...

Retail Advertising and Promotion explores how today’s retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines t...

The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited consumer support? With a mix of theory, case study, practical advice and hot updates weekly on the Clicks, Bricks and Brands website, Lindstrom gives retailers and dot.com companies a...

Nobody can afford to ignore the impact of the Internet on business; a Web site is no longer an optional extra. Today every business is expected to have a Web site and keep in touch via e-mail, in addition to informing and interacting with their on-line customers. E-Business Essentials provides you with the knowledge necessary to make a success of your e-business activity, whether purely online or as support to your offline business. Reliable, accessible advice is given on a range of topics inc...

E-business is destined to become big business, even for small businesses. For perhaps the first time in commercial history, small businesses will be able to reap the benefits more quickly and more profitably than the multinationals because the size, complexity and distribution agreements of a company are secondary to flexibility and dealing direct. Don't miss out on these opportunities. Whether you are a beginner or have already started to trade on the Internet, this book will take you through...