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One of the greatest challenges in the ever-changing world of IT is to create and maintain an innovation culture and align innovation activities with company strategy. This book provides a fresh perspective on innovation management activities in an IT environment using examples from both start-ups and established companies such as Cisco, Ericsson Nikola Tesla, Lufthansa Systems, Worldline, Amdocs, Telefonica and Enea. This book addresses the following issues: The software developm...

Reduce risk and improve the overall performance of IT assets! Federal IT Capital Planning and Investment Control is the first book to provide a comprehensive look at the IT capital planning and investment control (CPIC) process. Written from a practitioner’s perspective, this book covers a range of topics designed to provide both strategic and operational perspectives on IT CPIC. From planning to evaluation, this valuable resource helps managers and analysts at all levels realize the full benefi...

From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a guide to understanding social media and technology and how they influence our lives online and off. Technology and social media have changed, enhanced, and complicated every facet of our lives--from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children. The technol...

Most industrial nations actively support research and development of advanced computer technology. They usually justify public expenditures on the basis of both economic and national security benefits. This heavy government involvement and the international nature of the computer industry have created increasing challenges to accepted principles of international trade and investment.In this detailed analysis of the origins and evolution of government support for computer technology in the United...

This timely book offers rare insight into the field of cybersecurity in Russia -- a significant player with regard to cyber-attacks and cyber war. Big Data Technologies for Monitoring of Computer Security presents possible solutions to the relatively new scientific/technical problem of developing an early-warning cybersecurity system for critically important governmental information assets. Using the work being done in Russia on new information security systems as a case study, the book shares...

This book provides an in-depth insight of different multi criteria decision making (MCDM) techniques, with particular enphasis to their application. Among others, techniques such as Analytic Hierarchy Process (AHP), Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS), Multi Attribute Utility Theory (MAUT), Data Envelopment Analysis (DEA) are addressed.

This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing pr...