Creative Superpowers
by Daniele Fiandaca, Mark Earls, Laura Jordan Bambach, and Scott Morrison
Do you remember what it was like to be a child? A time when your imagination would run rife and it was easy to imagine yourself as a superhero? What was your superpower? Flying at the speed of light, X-ray vision, invisibility or the ability to turn your brussels sprouts into ice cream? In Creative Superpowers, we have assembled some of the world's creative leaders to bring to life the modern skillset for creative problem-solving. It will help you re-learn key traits often forgotten from chil...
Excellent Sales Performance
Consultative Selling for Professional Services
by Jean Boles and Richard White
Cim Paper 9 - Diploma: Integrated Marketing Communications (CIM Study Text S.: Diploma, paper 9)
This study text focuses on communications strategy for marketing. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.
CIM - 8 Marketing Management in Practice
CIM Diploma Paper 12 Strategic Marketing Management (CIM tutorial text: Diploma, paper 12)