The Practice of Public Relations [rental Edition]
by Fraser P. Seitel
A strong, open relationship with reporters is the key ingredient for achieving fair, complete coverage of schools. You'll find dozens of tips on establishing credibility, conducting a good interview, communicating during a crisis, and using media tools such as news releases and public service announcements. Set of 10 - ISBN 0-8108-4232-7 USD12.95
PowerPoint Presentation (Download only) for Cutlip and Center's Effective Public Relations
by Glen Broom
This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
MyTest Test Bank for THINK Public Relations
by Dennis Wilcox, Glen Cameron, Bryan Reber, and Jae-Hwa Shin
Public opinion is an important factor affecting the political decision-making process. In almost every community, the ones in power-no matter what type of political system is established-want to be aware of the ideas and opinions of the rules regarding policies that they have implemented. The factors that take part in the determination of public opinion must be explored further. Political Propaganda, Advertising, and Public Relations: Emerging Research and Opportunities is an essential reference...
The Lobbying and Advocacy Handbook for Nonprofit Organizations
by Marcia Avner
Public Relations Management by Objectives (Longman Series in Public Communication)
by Norman R Nager
"Public Relations Week" Marketing and Public Relations Handbook
Pathways to Public Relations
by Suzanne Lowery Mims, Katherine E Rowan, and Daniel L Walsch
Public Relations Writing and Media Techniques -- Books a la Carte
by Dennis L Wilcox and Bryan H Reber
Graphic Standards and Public Relations Manual (Partnerships for Change, #3)
Schools in the Spotlight
by Tim McClellan, Nigel Gann, and MR Nigel Gann
What role does a school play in a community and society? This book examines the need for educational establishments to review their position in the local community and to develop strategies to deal with the management of their image. Increasing parental choice means that schools must begin to adopt marketing concepts and tell people what is happening both inside and outside the classroom. Techniques to generate, revisit and challenge a school's ethos are discussed together with ways of getting t...
Effective Media Relations for Charities (The Charity First, #12)
Die UEberschrift (Journalistische Praxis)
by Detlef Esslinger and Wolf Schneider