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Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism ha...

Light Manufacturing in Vietnam makes the case that, if the country is to continue along a rapid economic growth path and create jobs, it must undertake a structural transformation that can lift workers from low-productivity agriculture and the mere assembly of imported inputs to higher-productivity activities. Vietnam needs to address fundamental issues in the manufacturing sector that, until now, have been masked by economic growth. The book shows that there is a dichotomy between domestic ente...

Im Spannungsfeld von Industrie und Handel vermitteln Handelsvertretungen nahezu die Halfte des Inlandsumsatzes der deutschen Industrie. In jungerer Zeit wird der Aufgabenbereich von Handelsvertretungen unter Marketingaspekten verstarkt diskutiert. Die vorliegende Arbeit strukturiert das Dienstleistungsangebot von Handelsvertretungen und arbeitet wechselseitige Meinungen und insbesondere Anforderungen der Marktpartner an das Dienstleistungs- angebot von Handelsvertretungen heraus. Die Aussagen ba...

In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that customer service and product quality are fundamental to maintaining a competitive advantage. These organizations have incredibly strong, inspirational and charismatic leaders with strong culture and behavioural norms or even rules that guide eve...

Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our times—are prompting the world's power companies to transform on a scale never seen before, the eyes of the world are firmly upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to...

Kundenorientierung ist in vielen Unternehmen der Schlüssel zum Markterfolg. Die wirtschaftlichen Ziele der Unternehmen verlangen eine Ausrichtung auf die profitablen Kunden. Deshalb müssen die Kunden identifiziert werden, die einen hohen Beitrag zum Ergebnis leisten und für die sich Investitionen lohnen. Häufig fehlt den Unternehmen ein geeignetes Instrumentarium. Kundenerfolge können nicht transparent, mess- und steuerbar gemacht werden. Die Kundenerfolgsrechnung schließt diese Lücke. In die...

In the midst of financial crisis, Asian companies have felt the heat of competition more strongly than most. Taking a case-oriented approach, this practical book argues that global recognition for Asian business could be achieved through the creation, development and management of powerful new brands. It explores the unique challenges of Asian markets and offers a wealth of common-sense advice on how to go about meeting them. Features include numerous case studies of successful global brand buil...

This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-pont and 7-point survey items to achieve accurate descriptions of how decisions a...

Discover Bitcoin, the cryptocurrency that has the finance world buzzing Bitcoin is arguably one of the biggest developments in finance since the advent of fiat currency. With Understanding Bitcoin, expert author Pedro Franco provides finance professionals with a complete technical guide and resource to the cryptography, engineering and economic development of Bitcoin and other cryptocurrencies. This comprehensive, yet accessible work fully explores the supporting economic realities and technolo...

Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail?Monday: Building and maintaining your databaseTuesday: The components of direct mailWednesday: Creative approachesThursday: Physical campaignsFriday: Digital campaignsSaturday: Integration and follow-up