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Cover of 2020-2024 Five Year Planner

Cover of Brand Strength

Martin G. Walser breaks with the well established "advertising paradigm", which postulates that strong brands are above all the result of advertising. Instead, he focuses on "experiential information", i.e. the consumers' experience with the brand, as a main source of brand strength.

Cover of CIM Marketing Planning

CIM Marketing Planning

Published 31 May 2004

Cover of Unternehmensgründung einer unabhängigen Vermögensverwaltung

Cover of Authentic Promotion

Authentic Promotion

by Molly Gordon

Published 1 March 2003
Adult

Cover of Gewinnoptimale Preisbestimmung in Werbefinanzierten Markten

Thomas Gieseking entwickelt eine neuartige Vorgehensweise zur Bestimmung gewinnoptimaler Preise in werbefinanzierten Markten, die er exemplarisch am Fall einer Finanzzeitschrift anwendet. Er ermittelt Preiselastizitaten und Netzwerkeffekte.

Cover of Concerned Markets

Concerned Markets

Published 1 January 2014
Adult

Cover of Sportsponsoring - Begriffe Und Definitionen, Entwicklung Eines Sportsponsoringkonzepts, Bedeutung, Probleme Und Losungsansatze

Cover of Networks in Marketing

Networks in Marketing

by Professor Dawn Iacobucci

Published 1 January 1996
Adult

Cover of Marketing Study Guide

Marketing Study Guide

by Geoff Lancaster

Published 9 April 2018

This comprehensive book is a core text that covers all areas of marketing. It is written in a straightforward style, and is intended for diploma and degree level students who are studying the subject for the first time.It gives guidance on how to study for exam success and extend knowledge by setting personal objectives and collecting information to revise effectively. Advice on how to pass marketing examinations is given through typical questions, suggested solutions and comments from marketing...

Cover of Connect Access Card for Consumer Behavior

Cover of Gen Combo Looseleaf International Marketing; Connect Access Card

Cover of Direct Marketing in Canada

Direct Marketing in Canada

Published 1 July 1999
Adult

Cover of Economic Advertising, 1912, Vol. 5 (Classic Reprint)

Cover of Innovation Management in Global Networks

Innovations today are the products of tomorrow -- this has to be the maxim of top management in order to successfully introduce innovative products and services to the market. This book examines innovation management from a network perspective. Several renowned authors from practice and scientific world alike consider different aspects of innovation management in the context of global networks. This will include the illustration of its challenges and chances as well as the development of promisi...

Cover of Charles Atlas

Charles Atlas

Published 26 November 2010
Adult

Cover of Connect with Your Audience & Build a 5-Star Brand Reputation

Cover of Webtutor Adv BB W/TB Mkt

Webtutor Adv BB W/TB Mkt

by Lamb

Published 8 July 2001

Cover of Tracking Gender Equity Under Economic Reforms

Cover of A Textbook on Retail Selling (Classic Reprint)

Cover of Innovatives Kundenbindungssystem im Dienstleistungssektor

Cover of Going for Gold!

Going for Gold!

by Cathleen Fillmore and Susan Sweeney

Published 1 September 2001
Adult

Cover of Current Practices and Trends in Marketing Western Iceberg Lettuce in Relation to Other Produce (Classic Reprint)

Cover of Online Course Pack:Marketing/Student Study Guide/OneKey BlackBoard Student Access Kit for Armstrong

Marketing: An Introduction, 9/e The ninth edition of this text presents the very latest in marketing thinking. It builds upon an innovative and integrative marketing framework, one that positions marketing simply as the art and science of creating value for customers in order to capture value from customers in return. Student Study Guide, 7/e OneKey BlackBoard Student Access Kit for Armstrong, 8/e