Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus...
Social Media Marketing 2020 (Social Media Marketing 2020, #1)
by Jaimason Bixley
For one-semester, junior/senior- and first year graduate-level courses in survey of manufacturing processes and management of technology, in departments of engineering and business. This text covers today's technologies and the future of manufacturing-with details of the product design process, rapid prototyping, a survey of manufacturing techniques relevant to today's production of consumer electronics or electromechanical devices, and the field of Biotechnology. It gives students a broader ap...
21st International Conference on Corporate and Marketing Communications
by Pantea Foroudi and TC Melewar
As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving Universit...
The new series edited by the "Jubilaumsstiftung of the Wirtschaftsuniversitat Wien", aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. The Volumes One and Two focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in market...
Advertising Expenditure Forecasts (September 2015) (December 2015)
by ZenithOptimedia
Digital Signage gives you macro and micro views of the burgeoning digital signage industry. Whether you are looking for new opportunities or to expand your business, with this book you will be able to clearly understand and accurately analyze the developments, trends and projections. As part of the NAB Executive Technology Briefing series, this book features the future impact of the technology across many different industries and platforms. Explanations of hardware such as displays, servers, and...
Mr. Delano is one of America's top branding strategists and the creative genius behind such superstar names as Oldsmobile's Intrigue sports sedan, Nissan's Pathfinder sport utility vehicle, Pfizer's Zoloft antidepressant, GMC's Yukon utility truck, and Primerica financial services. In The Omnipowerful Brand, he reveals a wealth of specific tips, insider secrets, and lessons from behind the scenes - more ready-to-work information than any other naming or branding book ever produced. Step by field...
Quality Selling Through Quality Proposals (The Scientific Press)
by Robert F. Kantin and Mark W. Hardwick
This is a comprehensive guide for putting quality into the sales process. This book is intended for sales professionals and consultants whose success depends on upon making complex sales. Today, complex sales make up a huge and growing proportion of all sales, especially in the most dynamic contemporary industries.
American Corporate Identity
Containing scripts, music and sound effects for adverts, documentaries, training films and radio drama, this book aims to explain and teach the skills of voicing radio and television commercials. It also includes scripts written for well-known brand and companies and gives advice on how to find work. There are sections too on making your own demo tape, work in a voice studio, interpret text, work with CD-ROMS or computer games , look after your voice and work in radio drama. In addition there ar...
A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's...