Dimensione della Brand Equity e comportamento d'acquisto: Concetti e rilevanza empirica

by Anupama Chirag Dave and Mamta Brahmbhatt

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  • ISBN10 6208218276
  • ISBN13 9786208218270
  • Publish Date 23 October 2024
  • Publish Status Active
  • Imprint Edizioni Sapienza
  • Format Paperback (US Trade)
  • Pages 92
  • Language Italian