A no-nonsense, start-to-finish roadmap for aspiring franchisees
In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on “how-to” guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk.
You'll also find:
- All the info you need to know about franchising before you start looking for the right fit
- Strategies for properly and fully investigating a franchise opportunity in your area
- Techniques for conducting proper diligence to determine a franchisor's skills and viability.
Perfect for budding entrepreneurs, founders, and other business-minded professionals, as well as employees, leaders, and suppliers to franchise brands who want a better understanding and appreciation for how franchising works, The Ultimate Guide to Franchising will earn a place on the bookshelves of anyone serious about opening their own franchise as well as those who have already begun their franchising journeys.
- ISBN10 139424326X
- ISBN13 9781394243266
- Publish Date 10 December 2024 (first published 15 October 2024)
- Publish Status Forthcoming
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 336
- Language English