The Product Development and Management Body of Knowledge: A Guidebook for Training and Certification, Third Edition provides the body of knowledge (BoK) required by candidates studying for PDMA’s New Product Development Professional (NPDP) certification examination. The guide is divided into seven chapters, consistent with the seven topics used as a basis for the NPDP examination. These are:
1. Strategy
2. Portfolio management
3. New products process
4. Culture, organization, and teams
5. Tools and metrics
6. Market research
7. Life cycle management
This Body of Knowledge covers the fundamental principles of product development and product management, which can be applied to a wide range of product and service industries. The information is intended to provide the basis for ongoing learning and continuous improvement for individuals and organizations. This book focuses on the fundamental principles that underpin successful product development and product management across a broad range of industries and organizations. The material provided as the basis for the NPDP certification can be applied to the full range of product development projects included in most company portfolios, such as: new products or services, line extensions, cost reductions, product or service improvements. Included are exercises and relevant examples of the specific ways in which these fundamental principles are applied to a range of product and service situations.
- ISBN13 9781119829959
- Publish Date 30 April 2024
- Publish Status Active
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Standards Information Network
- Format eBook (EPUB)
- Pages 352
- Language English
- URL http://wiley.com