The first part describes Mike Doyle’s migration with his wife and children to Australia and the turbulent career that followed.;Beginning in 1975, he had a successful career in the UK and worked at all the leading creative agencies in London, winning awards all over the world.;In 1990, Mike went job-hunting in Sydney and was offered two positions. Everyone said that he was perfect for the Clemenger agency. Luckily, they made an offer he couldn’t refuse.;Little did he know what lay in wait, as far as trials and tribulations go.;Over the years Mike did manage to work for some of Australia’s leading agencies and even had a sobering stint as a Managing Director of an agency in Melbourne, where he had the dubious task of having to sack 30 people and close the agency.;During his career, he was able to produce a body of award-winning work that also saw successful sales in the marketplace.;It wasn’t all doom and gloom though, as Mike worked with wonderfully talented people and produced work that he could be proud of for Canon printers and scanners, NSW State Lotteries, Achille Lauro, Bulmer’s, Nestle, Sunlong, Citizen Watches, Active Australia, Westpac and numerous pharmaceutical products such as Meningococcal C Vaccination.;The second part of his book highlights the great talent of many women as creatives in the business, who are sometimes overlooked in the history of advertising.;Finally, the third part tells the tales of the diaspora of creative talents moving between the UK, America and the Antipodes, as well as other parts whose work made a huge mark in international advertising.;To the best of his knowledge, there is no other book that has the depth, breadth and unique insights that this one offers.
- ISBN13 9780646821467
- Publish Date 2 February 2024
- Publish Status Active
- Publish Country AU
- Imprint DcP
- Format Paperback
- Pages 600
- Language English