A revolution in advertising took place in New York, starting in the 19050s with the creation of the agency Doyle Dane Bernbach (DDB). No relationship to Mike Doyle.;People were seeing, for the first time, advertising that didn't insult their intelligence but was also often witty and entertaining.;Brilliant campaigns were seen for Volkswagen, Avis, Polaroid, Jamaica and the list goes on and on.;Other agencies followed, producing great work.;The wind of change blew many of these companies across the Atlantic to the UK, and London in particular, which had its own claim to fame with the creation of Collett, Dickenson, Pearce (CDP).;It was described as producing the best advertising in the world.;Many new creative agencies opened, producing work that the public actually enjoyed and had huge success in the marketplace.;Call it the luck of the Irish, or being in the right place at the right time, but Mike ended up working for many of these agencies, and for some of the legends of the business, too many to mention here.; During those 45 years he produced many award-winning campaigns that also proved to be best-sellers.;Mike gives his unique insights into some of these outstanding advertising talents with behind-the-scenes stories. All the time having, as he says, "the most fun you can have with your clothes on."
- ISBN13 9780646821450
- Publish Date 31 July 2023
- Publish Status Active
- Publish Country AU
- Imprint DcP
- Format Paperback
- Pages 328
- Language English