Briefly traces the Volkswagen Beetle's history and presents examples of its highly successful magazine and television advertising campaign
- ISBN10 0941434249
- ISBN13 9780941434249
- Publish Date 1 February 1983
- Publish Status Out of Print
- Out of Print 12 June 1992
- Publish Country US
- Imprint Stewart, Tabori & Chang Inc
- Format Paperback
- Pages 144
- Language English