Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.
With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.
- ISBN10 129272692X
- ISBN13 9781292726922
- Publish Date 13 August 2024
- Publish Status Forthcoming
- Publish Country GB
- Imprint Pearson Education Limited
- Format eBook
- Language English