This book is for corporate managers with a mandate for 'innovation', but no idea how to make that happen.C-suite executives and boards of directors are increasingly looking for companies to reinvent themselves or risk being left behind. With this book, companies can monetize employee's ideas in a manner that doesn't cost a fortune or create conflicts of interest within the ranks. Not every creative expression is going to result in tens of millions of dollars in revenue–but many will create licensing opportunities that are, at the very least, essentially free money for new product development.
Another cadre of readers will realize their innovation-rich futures are languishing in corporate purgatory. Should they quit and pitch their 'million-dollar idea' to another organization entirely (as outsiders), or can they take this book to their leaders and drive change, one manager at a time?
- ISBN10 1637423403
- ISBN13 9781637423400
- Publish Date 30 November 2022
- Publish Status Active
- Publish Country US
- Imprint Business Expert Press
- Format Paperback (US Trade)
- Pages 190
- Language English