Written by bestselling authors Heidi M. Neck, Christopher P. Neck, and Emma L. Murray, Introduction to Business explores the fundamental building blocks of modern business while addressing social impact, ethics, and the power of innovation throughout. Cases on startups, small businesses, and corporations will ignite student interest as they learn from today’s most forward-looking organizations. Regardless of your students’ career aspirations, they will develop the mindset and skillset they need to succeed in their professional journeys.
- ISBN10 1071813145
- ISBN13 9781071813140
- Publish Date 14 April 2023 (first published 24 January 2023)
- Publish Status Active
- Publish Country US
- Imprint SAGE Publications Inc
- Format Paperback
- Pages 432
- Language English
- URL https://uk.sagepub.com/booksProdDesc.nav?prodId=Book270730