International Conference on Managing Business Through Web Analytics

Soraya Sedkaoui (Editor), Mounia Khelfaoui (Editor), Rafika Benaichouba (Editor), and Khalida Mohammed Belkebir (Editor)

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This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses’ strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses.

 

  • ISBN13 9783031069703
  • Publish Date 2 October 2022
  • Publish Status Forthcoming
  • Publish Country CH
  • Imprint Springer International Publishing AG
  • Edition 1st ed. 2023
  • Format Hardcover
  • Pages 486
  • Language English