In the newly revised eighth edition of Operations and Supply Chain Management for MBAs, a team of renowned operations professionals delivers a concise and accessible exploration of supply chain management ideal for MBA students with backgrounds in marketing, finance, and other disciplines. Conceptual and qualitative content appears alongside more quantitative material to encourage a variety of readers to remain engaged.
Supplementary cases and a flexible structure allow instructors to tailor the material to diverse student populations, while a renewed focus on sustainability, innovation, and design thinking permeate much of this latest edition. Operations and Supply Chain Management for MBAs also includes:
- Incorporation of sustainability throughout the book, especially in Chapter 5
- Considerable material on innovation and design thinking, especially in Chapter 3
- Thoroughly updated chapter opening examples and cases
- A renewed emphasis on supply chain strategy in every chapter
- New and contemporary examples integrated into each chapter
- Improved and enhanced figures and images
- Updated end-of-chapter questions, exercises, and mini cases aligned with the material in each chapter
- ISBN10 1119898692
- ISBN13 9781119898696
- Publish Date 13 February 2024
- Publish Status Active
- Out of Print 21 April 2023
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition 8th ed.
- Format Paperback (US Trade)
- Pages 448
- Language English