For courses in international business.
International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
- ISBN10 1292436336
- ISBN13 9781292436333
- Publish Date 25 January 2024
- Publish Status Forthcoming
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 5th edition
- Format eBook
- Language English