For undergraduate and graduate courses in strategic managementIn today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: A Competitive Advantage Approach, Concepts and Cases captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability - one of the reasons it is adopted at more than 500 colleges and universities worldwide.
Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.
Samples Download the detailed table of contents >Preview sample pages from Strategic Management: A Competitive Advantage Approach, Concepts and Cases >
- ISBN10 1292441305
- ISBN13 9781292441306
- Publish Date 20 October 2022
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 17th edition
- Format eBook
- Language English