This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc.
This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.
- ISBN13 9789811911682
- Publish Date 21 May 2022
- Publish Status Active
- Publish Country SG
- Imprint Springer Verlag, Singapore
- Edition 1st ed. 2022
- Format Hardcover
- Pages 247
- Language English