Full-Throttle Franchise: The Culture, Business and Politics of Fast & Furious

Joshua Gulam (Editor), Fraser Elliott (Editor), and Sarah Feinstein (Editor)

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Book cover for Full-Throttle Franchise

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When the first Fast & Furious film was released in June 2001, few predicted that it would be a box office hit, let alone the launchpad for a multi-billion-dollar franchise. A mid-budget crime movie set around L.A.’s underground car-racing scene, featuring a cast of relative unknowns, the film became one of the surprise hits of that summer, earning more than 5 times its budget in worldwide ticket sales. 2 decades and 9 films later, Fast & Furious today ranks among the 10 highest-grossing movie franchises of all time, with a box office total of $6.6 billion and has also given rise to an animated TV show and theme park ride.

Full-Throttle Franchise is the first book to offer an in-depth analysis of the Fast & Furious, bringing together a range of scholars to explore not only the style and themes of the franchise, but also its broader cultural impact and legacy. The collected essays establish the franchise’s importance in cinematic and ideological terms, linking their discussions to wider issues of genre, representation, adaptation, and industry. Topics range from stardom and performance, focusing on key actors Vin Diesel and Dwayne Johnson, to the way in which Fast & Furious intersects with dominant ideas of racial, gender, and sexual identity.

Aimed at both scholars and fans, Full-Throttle Franchise seeks to uncover just what has made Fast & Furious so enduringly popular, mapping its outrageous set pieces, ever-expanding universe, and growing cast of global megastars in terms of wider cultural and industrial forces.
  • ISBN10 1501378902
  • ISBN13 9781501378904
  • Publish Date 9 February 2023 (first published 12 January 2023)
  • Publish Status Active
  • Publish Country US
  • Publisher Bloomsbury Publishing Plc
  • Imprint Bloomsbury Academic USA
  • Format Hardcover
  • Pages 280
  • Language English