Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. With insights and information for both the professional and amateur reader, this is a book that willl make you think about brands a little differently.
- ISBN13 9788686245458
- Publish Date 8 February 2022
- Publish Status Active
- Publish Country CS
- Imprint Komshe
- Format Paperback
- Pages 268
- Language English