For introductory business courses.
A focus on the practical skills and important developments in business
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses — and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they’re learning about, and making this text the most current and relevant one available on the market.
- ISBN10 1292427124
- ISBN13 9781292427126
- Publish Date 30 June 2022
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 13th edition
- Language English