The ECAL Manual of Style: How to best teach design today?

by Jonathan Olivares

Jonathan Olivares (Editor) and Alexis Georgacopoulos (Editor)

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Book cover for The ECAL Manual of Style

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The story and teachings of one of the world’s most creative design schools, as told by its teachers, alumni, and student projects – the ideal book for educators and students alike, posing the question 'How should design be taught today?'

Swiss university ECAL is widely considered to be among the leading art and design institutions of the past two decades. Here, for the first time, ECAL’s teaching methods are revealed to a wider readership. The book poses the question ‘How should design be taught today?’ to select designers, critics, and writers, and the answers highlight the school’s unique approach to design pedagogy: encouraging individual and personal styles, and rigorously pushing them to develop into their most coherent forms. This is the only book to explain ECAL's innovative teaching methods, which encourage students to be business minded as well as creative.

  • ISBN10 183866517X
  • ISBN13 9781838665173
  • Publish Date 23 June 2022
  • Publish Status Active
  • Publish Country GB
  • Imprint Phaidon Press Ltd
  • Format Hardcover
  • Pages 204
  • Language English