Making the Elephant Dance: The Turnaround Story of SAIL

by Arvind Pande and Sanjay Kumar

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Book cover for Making the Elephant Dance

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At a time when businesses stare at unprecedented uncertainty, the SAIL turnaround story brings to us lessons of how companies can make miracles happen. Making the Elephant Dance talks about how the greatest business challenges can become the harbinger of the biggest corporate transformations, and how leadership can be the key influencer when companies face existential threats.  



The economic reforms of 1991 transformed the Indian steel industry overnight from the most controlled to most open. This book is a narrative of the steel mammoth, SAIL, which fought back an existential threat to emerge as a winner when a combination of domestic and global factors plunged the industry into its worst ever crisis. The book delineates its in-house strategies, implementation challenges and the actions undertaken to bring about an unprecedented organizational transformation by those who participated, experienced and lived it.
  • ISBN10 9391370497
  • ISBN13 9789391370497
  • Publish Date 24 August 2021 (first published 12 July 2021)
  • Publish Status Transferred
  • Publish Country IN
  • Imprint SAGE Publications India Pvt Ltd