Nineties to Now: The Evolution of American Popular Culture

by Matthew McKeever

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Book cover for Nineties to Now

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What is it actually like to live today? It's an era where world politics play out on Twitter, and where the gig economy has made the nine-to-five job an object of aspiration rather than dread. Rates of mental illness are soaring, inequality predominates everything and much of life is contained in our phones.

The core idea of this book is that we can only understand what life is like now by comparing it to previous times to see what has changed, what is genuinely new, and what is a continuation of existing trends. Providing original analyses of a range of seminal works of 90s pop culture, this book extracts a core set of concepts--such as irony, branding, and media--that defined the 90s. It demonstrates how these concepts are expressed in both those works and in the art of today. Presenting close history in a new light, this book helps us understand today by framing it in terms of yesterday.

  • ISBN10 1476682062
  • ISBN13 9781476682068
  • Publish Date 6 October 2021
  • Publish Status Active
  • Publish Country US
  • Imprint McFarland & Co Inc
  • Format Paperback (US Trade)
  • Pages 204
  • Language English