Big Data, Big Design: Why Designers Should Care about Artificial Intelligence

by Helen Armstrong

Keetra Dean Dixon (Illustrator)

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Book cover for Big Data, Big Design

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Big Data Big Design defines and explores what every designer needs to know about artificial intelligence (AI) and machine learning (ML), all the while inspiring designers to harness this technology and establish leadership via thoughtful, human-centered design. It’s not just about the algorithms, it’s about what we do with the data once received. Ellen lupton says, “ Important and accessible!” Readers will explore the principles and cultural context of Ai and ML, as well as gain an understanding of the design opportunities and pitfalls that arise as designers incorporate predictive algorithms into their practice. Designers will walk away from this portable, friendly book inspired by practical and theoretical knowledge that will allow them to make thoughtful decisions as this technology unfolds.

  • ISBN10 1616899158
  • ISBN13 9781616899158
  • Publish Date 11 November 2021
  • Publish Status Active
  • Publish Country US
  • Imprint Princeton Architectural Press
  • Format Paperback (US Trade)
  • Pages 176
  • Language English