NEW MyLab Marketing with Pearson eText -- Instant Access -- for Integrated Advertising, Promotion, and Marketing Communications

by Kenneth Clow and Donald Baack

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  • ISBN10 0133112926
  • ISBN13 9780133112924
  • Publish Date 26 March 2013 (first published 12 July 2011)
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 6th edition
  • Format eBook
  • Language English