MyLab Marketing without Pearson eText -- Instant Access -- for Integrated Advertising, Promotion, and Marketing Communications

by Kenneth Clow and Donald Baack

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  • ISBN10 0133866963
  • ISBN13 9780133866964
  • Publish Date 6 January 2015 (first published 26 March 2013)
  • Publish Status Active
  • Publish Country GB
  • Imprint Pearson Education Limited
  • Edition 7th edition
  • Format eBook
  • Language English