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For courses in Managerial Economics.
A Problem-based Approach that Uses Modern Theories and Real-world Examples
Managerial Economics and Strategy uses real--world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini--cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.
The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.
- ISBN10 1292159154
- ISBN13 9781292159157
- Publish Date 18 January 2018
- Publish Status Active
- Out of Print 10 April 2018
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 2nd edition
- Format eBook
- Pages 704
- Language English