Now in its eighth edition, this book provides thorough coverage of small business management and entrepreneurship, drawing on contemporary theory and practice in equal measure. It includes recent examples and current references drawn from a wide variety of industrial, social and cultural contexts, such as the impact of Coronavirus on small businesses, the effect of GDPR on market research and the use of influencers in marketing.
This textbook is essential reading for small business management modules at all levels in addition to entrepreneurship modules and any programme requiring a focus on small businesses and enterprise.
- ISBN13 9781473773899
- Publish Date 22 March 2021
- Publish Status Active
- Publish Country GB
- Imprint Cengage Learning EMEA
- Edition 8th edition
- Format Paperback
- Pages 512
- Language English