Intriguing But Incomplete. The central premise of this book is that "Under God" and "In God We Trust" were created by a cabal of corporate and religious interests opposed to the New Deal in the 1930s, and indeed the roughly 30 year period from the mid 1930s through the mid 1960s is where the bulk of the text concentrates. For example, the 30 year period from 1980 - 2010 is encompassed only in the epilogue, the 2nd shortest of the chapters of this book, and the period before the mid 1930s is barely mentioned at all. And therein lies where the book is incomplete. It should have built the case that pre-New Deal, religious references were scant in American politics. I believe that case can be made, based on my own knowledge of the history, but I'd like to see the efforts of a more trained historian on the matter. Instead, Kruse zeroes in on the New Deal opponents. But within the framework that he creates, he actually does do a solid job of showing how their efforts led to the increased religiosity of the Eisenhower Administration and from there directly to the Culture Wars as we know them now - though Kruse never uses the term "Culture Wars". Even with my own better than average knowledge of the relevant events, I learned quite a bit here and had at least a few attitudes shifted. Highly recommended reading for anyone actually interested in the subject from any side of the issue.