Management Control Systems zur Implementierung von Behavioral Branding: Theoretische Ansatze und Umsetzungsbeispiele

by Tobias Klein

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  • ISBN10 3656320535
  • ISBN13 9783656320531
  • Publish Date 28 November 2012
  • Publish Status Active
  • Imprint Grin Verlag
  • Format Paperback (US Trade)
  • Pages 78
  • Language German