This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program.
- ISBN10 0131866303
- ISBN13 9780131866300
- Publish Date 7 April 2006
- Publish Status Out of Print
- Out of Print 30 October 2013
- Publish Country US
- Imprint Pearson
- Edition 3rd edition
- Format Paperback
- Pages 208
- Language English