Selling Today (Subscription)

by Gerald L. Manning, Michael Ahearne, and Barry L. Reece

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Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

  • ISBN10 0132998181
  • ISBN13 9780132998185
  • Publish Date 26 April 2016
  • Publish Status Out of Print
  • Out of Print 15 March 2021
  • Publish Country US
  • Imprint Pearson
  • Edition 12th edition
  • Format eBook
  • Pages 544
  • Language English