Focus Groups in Social Research (Introducing Qualitative Methods)

by Michael Bloor, Jane Frankland, Michelle Thomas, and Kate Stewart

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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups′.

  • ISBN10 0761957421
  • ISBN13 9780761957423
  • Publish Date 16 November 2000 (first published 8 November 2000)
  • Publish Status Active
  • Publish Country US
  • Imprint SAGE Publications Inc