This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
- ISBN10 0697132374
- ISBN13 9780697132376
- Publish Date April 1998
- Publish Status Active
- Out of Print 19 June 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint Brown (William C.) Co ,U.S.
- Edition 3rd Revised edition
- Format Hardcover
- Pages 640
- Language English