Available through Course Compass, Blackboard, and WebCT, classroom resources for students are available in one spot. Resources include:
- Quizzing for review
- Case Pilot to aid in analyzing cases
- Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts
- Marketing Updates: Bringing current articles to the classroom
- Critical Thinking Problems
- Quantitative Exercises
- Much more
OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this
text. Please contact your local sales representative for the correct ISBN. Codes may also be purchased separately
at www.prenhall.com/marketing.
- ISBN10 0132390167
- ISBN13 9780132390163
- Publish Date 24 May 2007
- Publish Status Out of Print
- Out of Print 28 October 2010
- Publish Country US
- Imprint Pearson
- Edition 12th edition
- Language English