OneKey CourseCompass, Student Access Kit, Principles of Marketing

by Phillip Kotler

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Book cover for OneKey CourseCompass, Student Access Kit, Principles of Marketing

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Available through Course Compass, Blackboard, and WebCT, classroom resources for students are available in one spot. Resources include:

  • Quizzing for review
  • Case Pilot to aid in analyzing cases
  • Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts
  • Marketing Updates: Bringing current articles to the classroom
  • Critical Thinking Problems
  • Quantitative Exercises
  • Much more

OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this

text. Please contact your local sales representative for the correct ISBN. Codes may also be purchased separately

at www.prenhall.com/marketing.

  • ISBN10 0132390108
  • ISBN13 9780132390101
  • Publish Date 24 May 2007
  • Publish Status Out of Print
  • Out of Print 28 October 2010
  • Publish Country US
  • Imprint Pearson
  • Edition 12th edition
  • Language English