"A Technique for Producing Ideas" by James Webb Young is the classic, best-selling prescriptive guide to the creative process from one of advertising's most recognized and lauded practitioners, now reissued as a McGraw-Hill Advertising Classic.
- ISBN13 9780071384865
- Publish Date 16 June 2003
- Publish Status Out of Print
- Out of Print 14 May 2021
- Publish Country US
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Professional
- Format Hardcover
- Pages 304
- Language English