This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world. The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world. Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.
- ISBN10 1447925211
- ISBN13 9781447925217
- Publish Date 2 August 2012
- Publish Status Active
- Publish Country GB
- Imprint Pearson Education Limited
- Language English