Influence of National Culture on Customers Cross Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan: Evidence from Korea and Taiwan

by Jung Kee Hong and You-Il Lee

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  • ISBN10 1306707838
  • ISBN13 9781306707831
  • Publish Date 1 January 2014
  • Publish Status Active
  • Out of Print 11 March 2015
  • Publish Country US
  • Publisher Taylor & Francis Ltd
  • Imprint Routledge
  • Format eBook
  • Language English