What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.
- ISBN10 0669158976
- ISBN13 9780669158977
- Publish Date 15 February 1989
- Publish Status Out of Stock
- Out of Print 12 November 1999
- Publish Country US
- Publisher John Wiley & Sons Inc
- Imprint Jossey-Bass Inc.,U.S.
- Format Hardcover
- Pages 416
- Language English