The Search: Information Gathering for the Mass Media

by Lauren Kessler and Duncan McDonald

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Takes an upbeat approach to discovering the information that mass media professionals require, whether in public relations, advertising, broadcast, or news reporting. It is intended to be of interest to students of journalism and mass communication, newswriting and reporting.
  • ISBN10 0534162789
  • ISBN13 9780534162788
  • Publish Date 1 July 1992
  • Publish Status Unknown
  • Out of Print 23 October 2014
  • Publish Country US
  • Publisher Cengage Learning, Inc
  • Imprint Wadsworth Publishing Co Inc
  • Edition 2nd Revised edition
  • Format Paperback
  • Pages 288
  • Language English