The rise of more commercially-based, global media has significant implicaitons for the child audience. Many are concerned that the public service tradition of children's television is threatened, and that quality and diversity in programming will be impossible to sustain. This book challenges the romantic nostalgia that surrounds contemporary discussions of the subject. Based on an extensive research project, it provides a critical review of the history of children's television in the UK, and a realistic assessment of its future prospects. It looks at how broadcasters have defined the child audience; at the changing nature of children's programming; at the impact of commercial competition and new technologies; and at the role of audience research. The books contributes towards debates about the regulation of children's television; and it offers a case study that will be of more general interest to students and academics in the field.
- ISBN13 9780851706856
- Publish Date 1 March 1999
- Publish Status Out of Print
- Out of Print 27 January 2021
- Publish Country GB
- Publisher Bloomsbury Publishing PLC
- Imprint BFI Publishing
- Edition 1999 ed.
- Format Paperback
- Pages 256
- Language English