In this book, Dr Stone and his colleagues show how the telephone, combined with modern information technology, can become a central component of the modern marketing mix. After explaining the telephone account management (TAM) concept the authors set out its benefits in terms of increased customer satisfaction and selling opportunities. They go on to describe how to plan, set up, staff and run a TAM operation, the text provides full details of the principles and techniques involved. It is illustrated throughout with real-life examples and case studies and includes an extensive set of ready-to-use formats.
- ISBN10 0566029030
- ISBN13 9780566029035
- Publish Date 29 November 1990
- Publish Status Out of Print
- Out of Print 11 November 2008
- Publish Country GB
- Imprint Gower Publishing Ltd
- Format Hardcover
- Pages 160
- Language English