Seventh Annual Services Marketing Conference Proceedings: Designing a Winning Service Strategy (Proceedings)

by Mary J Bitner and Lawrence A. Crosby

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  • ISBN10 0877571953
  • ISBN13 9780877571957
  • Publish Date 1 April 1989
  • Publish Status Out of Print
  • Out of Print 18 November 2014
  • Publish Country US
  • Imprint American Marketing Association
  • Format Paperback (US Trade)
  • Pages 113
  • Language English